Description:
JCB wanted to tell the world about the best, the safest and the most innovative skid steer loader in the business. To do that the JCB skid steer loader needed its own digital space - a space that would coincide with the launch of their latest models.
When we looked at the entire JCB story, we saw a company that was not only passionate about construction equipment, but fearless in their commitment to quality, innovation and safety. Their "vision" for what construction could and should be was remarkable and became the driving force behind the skid steer loader website and banner ad.
Client:
JCB has grown to become the third largest heavy equipment manufacturer in the world. Their main focus is creating what's needed for the job - a machine that holds up to the toughest environments, increases productivity and is designed with the latest technology.
Homepage
The Vision - Page 1
The Vision - Page 3
The Insight - Outside Features
The Inside - Inside Features
World Of Vision Banner Ad.
